Advertising in times of economic crisis.
The first thing you should ask is …
What is the point of advertising?
It is commonly thought that the advertising used to sell because I have different news, the main function of advertising, not sold.
What the advertisement is to inform and shape opinion about a service or product, not selling, where you sell it to the client or through the computer if you do the internet.
I understand that this may cause controversy. Let me elaborate on this, with the advertising you call attention to your product and not the competition for the customer to take the right decision to choose you to buy.
Of course the final goal of the advertising is sold, the advertiser pays for it.
Creativity is the main strength of advertising where the message is playing a vital role to take action, the customer will notice your interest in this cause I want to buy it and finally take action, is the famous advertising technique AIDA.
Where are the economic problems we are experiencing at this time at international level caused by the debacle of the American economy by producing a “crisis“, I prefer to call it “opportunity”
When this happens taking more relevant advertising, the most intelligent way to convert the “crisis” into “opportunity” is doing “creative advertising” to motivate the consumer to differentiate their product concepts to the competition.
At present, advertising is a science where one can predict outcomes, measure performance and set specific goals to reach the public through the media more profitable.
It should work creatively to optimize the limited budget and get good results.
Advertisements placed in the neurological circuits of the brain, to the massage come directly to the subconscious, and this is to go on the conscious mind to decide which goods to purchase.
Successful advertisers know that “the function of memory is forgetting,” i.e., the subconscious will remember things that have provoked strong emotions in order to be recorded in the neurological circuits.
Anyone have more than 100.000 billion neurons, each one has the ability to save for a lifetime, but only the most emotive memories come alive at the time of making decisions, remember that the information reaches the brain by the 5 senses .
The advertising uses the senses, as the advertising medium, so the TV is most striking, since it reaches more people in less time and using sight and hearing (the most widely used 2-way) to make your ad leads to feelings and is engraved in the collective memory.
Advertising is particularly important in times of economic tsunamis because when the waters are calm you will be strengthened afloat, if not then do not complain announced.
Advertising announces a product, positioning and ultimately led to their purchase, remember that it only informs and leads the customer to your store, you are the seller, the closing sale.
Time Crisis is a time of opportunity, you can lower your advertising budget, but do not dare to cancel your advertising, this would be like wanting to breathe without oxygen, flying without wings, walk without legs.
Make a very careful analysis of your business situation to find niche markets where their goods are fit, if things change you have to change and adapt to the conditions indicating the business environment, because there will always be room for those who know how to take the opportunities of the changing market conditions.
In recessionary times it requires more creativity to succeed budget, when things return to a place you will come out stronger, if not commercially resigns to die … if you do not do something your competition if you will.
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