How to win the trade war and destroy the competition (The Art of War on Marketing).
The first thing to do is be very clear about the doctrine of your "Army" (the company).
I refer to aspects of time, terrain, command and discipline.
TIME: The Yin Yang, the good and bad, wealth and poverty, is the most impotent of the company, whether use of the time, produce more in less time, continuous improvement, today is increasingly do things faster and better made.
THE LAND: It is to conquer the market, it's your business territory, the battlefield is your business, the more gains ground, the greater will be your domain business, international corporations have the world by land to conquer.
THE COMMAND: It's run by the "Army" (company), is the head of the company, which makes the commercial strategies of the battles, is the supreme commander of all military business, their only goal is to earn (money ) the trade war to conquer new territories
DISCIPLINE: Are the rules among the controls, the conduct of the commanders of all Army business areas ensures that the operation of the tactics, logistics and battles to win the customer and gain ground to destroy the enemy trade
The only goal is winning the war (making money)
To win the war are available as resources: time, soldiers (staff) commanders (managers) weapons (equipment and machinery) ammunition (money) and Army (a), commanded by the supreme leader.
When resources are exhausted, the war is lost.
One of the best tactics of war is to attack when the competition is doing its strategy or act when the enemy is committed.
The worst tactic of war is to attack the consumer, as is commercial suicide. The consumer is the goal to win, is what gives life to the company that provides the wealth to be gained by winning commercial territories.
Never attack your competition when you are angry or in a hurry this only increases your chances of losing the battle.
A good leader wins without going into battle.
Sales force tactics:
If you are ten times stronger, "surround" little by little so there's no where to escape your attack and annihilate.
If you are five times stronger, "attack" mercilessly annihilate to completely delete it from the map, do not take hostages.
If you are two times stronger, "divide" creates conflicts between soldiers and their commanders, to attack when it is divided and disoriented.
Know your army and weapons, strengths and weaknesses, besides studying, research and know your enemy, the only way you'll win every battle.
Advocates, care, and optimize your business in times of shortage and attacks with tactical intelligence and communications in times of abundance.
Never attack when you do not have merchandise that you will lose, but win the battle.
The successful leaders are fast and accurate.
When there is enthusiasm, commitment and resources in the military business, to do more timid becomes furious and brave soldier.
Attacked by surprise when you least expect, conquer new markets, win the war and do not let your enemy recovers, attack mercilessly, be sure that you would do the same.
To move forward without resistance, attacked by the weaknesses of your competition, start exploring the terrain of your enemy, send your best soldiers to spy on the ground recognize and study the market.
The words are not heard by the troops, why are the shields of war (logo) and the cries of battle (slogan).
You must create respect for and commitment to the logo of your army, the level of tattoo his image in his brain, for it put it in the uniform, the façade products in the machinery. In everything that represents your army commercial.
Your battle cry is the phrase or slogan that correcting the course, describe your products and communicate the benefits.
Never get off watch, listen to the signals, if your competition is removed from the market without having exhausted their resources, then prepares an ambush or surprise attack.
No pressure on your competition when you are desperate, as the forces get motivate to become weakness of tender lamb with ferocious tigers battling to regain their pride hurt.
Uses the technique of tire competition keeping busy distracting their attention with a rumor that affects their business defenses.
Place your army in the best location within the market or battlefield for the customer, will be a great advantage in your battle.
If competition is showing signs that he wants peace business, without compromise and sign it, you are plotting a surprise attack or plot to win the battle.
Organize your commanders and soldiers with significant incentive systems and stringent punishment to create discipline and loyalty, with a system of clear rules and order, as well qualified and trained constantly, is the best way to escape against future attacks.
Select your team for their attitude and then by his knowledge, it is almost impossible to change their attitude and can always train when you have a good attitude.
The head should be quiet, reserved and methodical with a strong leadership that inspires the troops to win battles.
Instruct your most important commanders to attack without communicating the strategy to the soldiers, only the goal and the benefits to be achieved through the offensive all benefit.
When errors arise, begin to find solutions, then scans the system for the mistake correct if any, otherwise the person corrects the problem and eliminates the soldier to understand all the rules, feel the possibility of losing Assertiveness employment directly and without intimidation.
Trade wars earn the most skilled, prepared and committed armies that keep on continuously improving their soldiers to produce more and better products and services capable of winning all the wars and destroy the competition.
For targets in the war business, undertaken with Executive Ideas.
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