With Advertising … Your product is born.
A product does not exist until it begins to make the quickest way is by advertising in all its forms, from simple advertising flyer through card sales, product presentation, the spread of word-of-mouth, in so all are.
At first it requires a great effort to make their product as fast as possible to as many people. This can only be achieved with a positioning campaign in the mass media, newspapers, radio and television.
The products and services when they begin to come alive in the minds of potential customers without neglecting aspects of handling graphics, public relations and marketing.
The most powerful advertising is creativity, without which your ad would be meaningless and its effectiveness would be minimal.
If we are talking about a new product or service, the first thing is to position quickly.
If it is a known brand will focus on caring for your position in the market with campaigns overtook and maintenance among others.
Because when advertising is done, your company or product is born.
This is easy, but said, what do we do, what is the advertising process?
There are three fundamental aspects:
1. Marketing, start by making a field study to understand all aspects that influence the marketing of advertising, I know the weaknesses and strengths and our competitive, market behavior, consumer profile of the customer goal, in short everything that relates to our interest in reaching it.
If you do not have a budget to market research or marketing features not required in any way the owner and the advertising agency should utilize the findings to develop the minimum marketing program.
2. Advertising strategy, if we do not have a plan we will not have good results, an advertising strategy seems to be a war, only war here is commercial. They pursue similar goals, you have competition and conquer the market of course, eliminate the enemy or out of the game with skill and ability is essential to preserve and then hold the territory gained.
In advertising and war anything goes, the ultimate goal is to win and keep customers loyal by paying taxes to buy our goods.
3. Advertising campaign is really to define the objectives for good and effective ad campaign. The motto or slogan this is paramount for the consumer to identify their product among all the competition, we are in a highly competitive consumer society, where quality is a standard, we must differentiate ourselves with aspects of service, location, price, credit, or anything that makes us more attractive to other similar products.
The campaign plan must consider the mass media, the "CPI" cost per impact, or what it costs us to reach the mind of every potential customer.
Example, if a media campaign cost $ 1,000 USD reached to 50,000 people of which only 15.000 are potential customers, the "ICC" would be $ 15 USD. If only 1,500 people bought a product worth $ 3,000 USD, the sale would of $ 4'500, 000 USD, plus the residual value of brand positioning and new customer acquisition.
As we can see where the marketing strategy and advertising campaign is well organized, the results are a guarantee.
If you do not advertise there, all are from the logo, the store, location, vendors, especially the mass media.
It is a grave mistake to cancel the advertising budget in times of recession or economic crisis, this is because of advertising by leaving the employer initially did not perceive the decline in sales, but just as the residual effect of the campaigns previous advertising and positioning, low sales are catastrophic, customers begin to forget about your brand. To recover the economic effort required is much greater than the "savings" to stop advertising.
My advice is to optimize their advertising, not canceled, only reduce it if necessary, otherwise it may suffer a death advertising, then you have to give birth to another product or service to keep alive.
When advertising is done, you are born, grow and reproduce.
Related posts: