How to give a different personality to your brand
For the true personality of the company be broken up and the rest is shaped from important care staff that makes up the company.
The companies that succeed will have to operate from different locations, fun, effervescent markets, and in this situation of constant change is where the creative talent of the mark, which is the sum of the talents of individuals who compose it.
Tom Peters, one of the gurus of the corporate management of United States at this time gives us some points on which to create a corporation to settle curious, and I would add a corporate brand with real personality.
1. Recruitment unusual Guys by motivation and imagination rather than the curriculum
2. Recruit people from outside the normal results are normal.
3. Get rid of the insipid and nourishes the eccentric
4. Look for the young, who is not afraid to risk
5. Ensure that all leave taken
6. Encourage staff to take sabbaticals in order to return full of exciting and stimulating experience for the company.
7. Create a physical environment of flexible work, let the teams are formed and dismantled as required.
8. Start educational programs atypical. Find interesting people to talk to everyone in your company, provide the international business contacts. Everyone likes to learn and we all need someone to help us expand the boundaries of our thinking.
9. Introduce mechanisms for measuring curiosity. Encourage your colleagues who are curious, the glue of the entrepreneurial bug.
10. Find rare projects, work only on projects that are interesting or exciting. Projects whose outcome can define.
11. Whether you are an example, do different things, the rest will follow.
12. Find out about everything. Investigate developments in all directions, innovation is everywhere.
13. Make work fun. Make activities fun and refreshing, challenging projects in the anime team.
14. Change the regular rate. When a lot of pressure the team to take a coffee or tea. Declaring half-day off and take the employees to see the sea.
15. Cree in the company a special office whose purpose is to entertain people.
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