The change creates opportunities
This is an excellent time to remember that story of Spencer Johnson, MD "Who took my cheese?". A story about four characters in search of cheese where the cheese is a metaphor for what you want in life and the maze where you spend your time trying to get what he craves.
That said passage to summarize the ideas that passed the book:
1. Having Cheese makes you happy. Tell cheese, or work, or business, or customers ... Put the name you want.
2. The more important is the more cheese you want to keep. The more our lives depend on a certain job or certain customers we cling to it and is therefore more difficult to retain it.
3. If you do not change and looking for new sources of cheese or fresh cheese can exting. If we cling to outdated business or customers that are in decline may follow closure of the business without having any opportunity. It is much better start to change when it sensed the opportunity, it gives us much more room for maneuver.
4. Consider seriously what would you do if you got no fear of change. Think of the opportunities without thinking about the problems or difficulties, give your imagination a chance. In this way, without conditions, the ideas flow much better and can find juicy opportunities.
5. Smell the cheese often to see when it starts to rust. You must have your eyes open and watch as your competition and your customers to know where your business begins to fail and to mend in time.
6. The mere fact of moving in a new direction helps you find new cheese. 50% of success is to start a project, this is what you have earned if you dare to change.
7. When you leave your fears behind you are free to act. Where is short or when you close the last stage when you feel free and to continue to discover new things.
8. Imagine enjoying new cheese leads you to it. Practice visualization, widely used in psychology. It is to imagine how you want to be your new reality in detail. The more accurate the easier you will see it.
9. The faster we forget the old man before you find the cheese again. The less you miss what happened before and focus on what is new is your new project which will lead to change, not your memories of the past.
10. It is safer to search the maze to remain in a situation without cheese. It is much more effective change and launched a new project to keep obsolete business.
11. Old beliefs do not lead to new cheese. The beliefs that we have assumed simply to help resist and past positions are no longer valid.
12. Realizing that you find new cheese and enjoy it, change the way you follow. When you understand that the limits put on you and you can expand your boundaries and your chances when you want to start automatically change for the better.
13. Observe small changes to help adjust to the major to come. When a baby is a welcome first step with applause. In the same way any small change you make, such as ordering a closet and pull the old, is already a big step that should hold for successful change.
14. The key is to move with the cheese and enjoy the movement. It is clear that the current market is in constant motion and we must be with the news, as the products and concepts are obsolete in a short time.
The change creates opportunities in all markets and types of business, if we pay attention and lose the fear of change can benefit from continuous innovation, while we can subsist on the market longer. Do not leave for tomorrow and to make the changes now. As Einstein said, we can not pretend that something is not working well to start work if we do not change anything.
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