The naming or how to name your company or product.
People need to name the things we have around us, and in the same way each of us need a name that differentiates us from others, a name that we give a specific identity.
His company’s true, your company will not exist until it has a recognizable name, and of course its brand strength to not take that name is not provided with identity, personality, values and experiences.
The process of creating a name or naming begins with a review of the sector and competition. A time to think of a name for your business the first thing is to look at your competitors, do Internet searches and see how its named in the sector to enterprises in other parts of the world and try to understand why.
Secondly to explore the company, what it does, what distinguishes it, and then go getting ideas.
With all this information put in front of a blank paper and try to assemble a committee to help to carry out an initial brainstorming and brainstorming, put on the table all the ideas, the more the better.
Try to make novel associations of words, look at the meanings they convey your results. Waiver of languages, depending on what you can choose the language of their region or Castilian, but avoid names that cost a lot of foreigners placed in the mind of the customer. If you think you see as the big names seeking to find and easy with easy pronunciation in several languages, for example, the perfume “PACO” by Paco Rabanne. Solo “Schweppes” knows what it cost to introduce its brand in Spain and make people learn to pronounce it.
Remember that you only enter the brand, the customer will read depending on your language, pronunciation skills … or help them.
Consider also the sound of the name of your brand, Carrefour was considered quite a mark at the time, was tested in several markets and concluded that it was a punchy and easy name to pronounce, as well as memorable.
Your name must be memorable, people must be able to remember easily. Your intention should be to remember what the first ad, in the end will be much more profitable. In addition you should bear in mind that there are more letters unsympathetic, such as occlusive, and other softer, more feminine and some other more masculine. Just do not forget what you want to convey.
Forget the acronyms, do not say anything to anyone, looking for words that convey your value to the customer. Do not miss the opportunity to tell the market who we are.
Consider now the changes will be live very soon and that tomorrow you can have clients all over the world, have your name can be pronounced. Do not use letters or combinations of letters are used only in Castilian, such as ñ, ll, rr, ch, qu …
Of course add a lot of creativity, imagination and daring. And if you find it difficult you can always go to media professionals in order to resolve the brand of your company.
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