The Smart Consumer
Undoubtedly, the relationship of the product with the consumer has changed radically in a short time. At present, before buying a personal computer or a car, a consumer goes online to find, compare and sometimes even just buying into the same process. We all have the ability to access the network to learn more about the product we buy and who makes it and where sold.
The consumer's relationship with the company's point of view of purchasing is much more mature now so that ways of approaching the consumer to be more mature. This is an idea by Philip Kotler makes us see the process of maturation and learning as consumers have suffered in recent years. New technologies have encouraged everyone to choose how to interact with business and the level of information everyone needs to take a particular decision.
Result, the stores, retailers have to stop being mere product providers to become producers of experiences for consumers. Today we find any product anywhere, and with a very interesting price competition. The trade, which ultimately makes the sale, should provide greater value to the product to be the ones who make the sale.
As brokers we have in mind two basic points, offering an experience to our customer and provide added value. Thus, if we communicate to our customers these two things simply and clearly have a sales opportunity and customer loyalty.
We speak to consumers knowing that they hold so much information that we or more on products that interest them. For the first time and luckily we can communicate with our audience with the utmost sincerity and transparency, and we can use it to become our ally, our partner, through the value proposition that we offer.
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