Can we make it work in social media marketing?
It is very obvious to talk about marketing and social media, and above in the same sentence, makes more than one nerve. Because we are not able to integrate them or because we consider them impossible to integrate: The point is that concepts are that if you generate thousands of separate discussions, papers and books, which together generate the rise in Bayer's stock market, not Aspirin does more than sell.
I have said on occasion, we are in an environment in an era in which nothing can be known for certain or final. Changes occur continuously and it is now no longer be true tomorrow. So I always try to approach this space as a space for reflection, where what is said is not a basis to record in stone is now softer than ever.
If we talk about social media marketing can have one thing clear: not used to sell at least not directly. Manage the company's presence on the Web and social media can not focus as traditionally understood marketing. Now the sale is not an immediate goal, though obviously it an ultimate goal, however we must seek to build brand, reputation and community. That said there are a number of actions and strategies that are determining the failure of the marketing in social media.
A right approach to our Internet presence has convinced from the entire organization in the goodness of that presence. It is not enough to create and develop a series of actions by the marketing department if the rest of the organization is not involved and understands what is being done. It is usually deliver this type of strategy consultants or outside firms that not only create but also manage them. It is a mistake. No one better than the organization itself to understand its nature and philosophy, its own language. Its inception to deliver a message can change the external and blur the image you want to convey.
Are we what we seem?
Because, and this is another factor taken into account, we must know what image we want to convey. It is not enough to be in social media, we must know how and why we want to be. Of course this image has to match we can offer offline. We run the risk that if not disclosed on the Web and us out the colors.
The integration of the template in the project must be total, so that even has the opportunity to participate. Too outsource the management of marketing in social media means that the worker is deemed to inhibit a project and others. Remember that social media marketing is to project our presence in them, from a different approach to our relationship with the client. We openly on the Internet, so it affects the entire organization, not a department or a group of isolated individuals. We must foster an attitude of commitment to cross-project where the first address is committed.
This leads us to understand that what matters is not the technology used, but the attitude with which it focuses. We must be willing to engage our customers, talk to them, only then can we produce the desired results of such strategies. Sharpen the shares as an event, a campaign is going and has a period of validity will only serve to lose money and opportunities. The marketing of social media in a state of permanent presence in them of a bet for visibility and conversation, from which it may develop more or less punctual in these environments.
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