12Jun/090
Characteristics of the relationship-oriented business and service
What are the keys that make the winning companies are in service, and then I had the following ideas:
- Segmentation "operational" that aims to optimize the customer experience.
- Relationship-based solutions, not products.
- Ease of management of the firm-client relationship.
- Customizing the service according to customer requirements.
- Transparency and integrity: it speaks in a clear way.
- Attention to customer requirements.
- Information on services available to the client, or to overwhelm image selling pressure.
- Knowing the customer networks that are open and encourage dialogue and word of mouth.
- Proactively: Company Contact the client to make suggestions.
- Immediate availability and courtesy of staff.
- Advice to choose from, so transparent, the most suitable offers.
- Frequency and type of relationship depending on the customer's choice. Permission marketing.
- Accessibility 24 hours X 7 days.
- Frequently for a proactive management based on proposals on the best decisions for everyone.
- Provide decision support tool for customers. (Grill your choice)
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