Differentiation… Make your product the most sought after by consumers
Your greater levels of competition in global markets have resulted in products and services offered by companies, especially small ones, are less likely to succeed. This, coupled with the economic problems of Latin American countries, has led to the disappearance of products or the collapse of many of these businesses.
The way seems difficult, however, it is important to know that there are some techniques that can help your products succeed. One is differentiation.
The purchasing decision.
Currently, consumers find a wide variety of brands and product presentations, the task of selecting “the best” is complex, taking into account that the consumer’s decision will be based on three concepts:
The price of the product, because, logically, a reduction in purchasing power
Tangible and intangible attributes of the product.
Product differentiation
The first two points require a special analysis in the case of product attributes, marketing consultation and willingness to olfactory senses. Differentiation is a concept that makes a single product, it does so differently to the rest of his class and becomes the main selling point. For example, if you go to buy a bottle of water at a convenience store, it is likely that all you look like, maybe you choose the lowest price or highest content, but if suddenly you see a bottle that has a “nipple “which prevents spillage of water and makes it easier to drink, although a slightly higher price, it is likely that you choose the latter for the simple fact of being different.
In line
How to differentiate products and services is simple, here some tips:
Identify the specific consumer. Customers looking for a product to satisfy a need, but also looking for a product that meets their wishes. For example, consumers looking for foods, particularly vegetables to prepare a salad, so they go to a store to buy lettuce self. What if you found a package of lettuce, washed and disinfected? Surely prefer.
This example (right) is the product of the identification of a desire: “The consumer likes to eat salads, but not to occupy part of their time washing vegetables.” Discover what your consumers want.
Find new ways to sell the same. A product can be sold in many different ways, in different and innovative presentations, the company Nestlé in stores Oxxo, among others, allows the consumer, instead of buying a jar of Nescafé Cappuccino, put a cup in the machine and takes already prepared a cappuccino.
Insurance Inbursa placed quote in malls, thus having a greater number of leaflets and contact numbers.
Svend Find how you can do the same, but differently. Do not be afraid to innovate.
Offers variety, diversifies. Manufacturers such as Tang (powdered drink flavors to develop), have found market opportunities in the design of new flavor combinations that some years ago nobody would have thought that would sell (strawberry-mango, for example), a strategy that has enabled placed among the favorites of consumers.
The brand of canned beans La Sierra, has developed new combinations of flavors, such as beans and cheese, or sausage with chipotle chile, presentations easy to open. This variety and convenience makes it different from other brands, allowing it to remain in the taste of consumers.
Develops new presentations. The redesign of the presentation of your products can help you sell more and better offer jars collectables, sell bags to fill cans, or any innovation in your products can make it “different product”, which undoubtedly will lead to leadership.
The cold cuts are an example of traditional products that do not offer trade disputes. Remember how housewives seeking ham or pork sausages in the meat department of cold self: “I am one fourth of the ham you have to offer,” “I am a pound of sausages from the cheapest” Do not call a special mark on!, unless it is different: “I want a pound of ham Zwan low sales.”
Just being different can compete, otherwise, your only selling point is price, which must sacrifice all their utility to compete with large ones.
- branding to make the company most sought after
- concept of product differentiation marketing
- differentiation of nescafe product
- most sought after product attributes
- most sought after products in a convenience store?
- most sought of products
- nescafe powder dispensers oxxo
- which product is being sought after by customers
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