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The main source of traffic (about 85%) of any website is search engines (Google, Yahoo Search, MSN and more) of this traffic, I would say that 60 to 80% comes from Google, is So that optimize your site for search engines include it in their indexes and you’re on the first pages of search results (SERPS – Search Engine Result Pages slang in SEO – Search Engine Optimization) is essential for generating Large amounts of traffic.

For this reason, the guide introduces you optimize your site based on WordPress for search engines.

Creates friendly URLs.

WordPress generates by default the urls to the posts using numerical parameters (Example: http://www.kelleyburrus.com/?p=123). This is not very suitable for search engines because it gives no idea about the subject of the post in question. To fix this, WordPress allows you to create friendly URLs for activities go to the Options menu and then Permalinks to in this screen, choose the 2nd option ( “Date and name based”) so that your posts are archived based on the title of post and the date of publication. If you want to further improve the optimization chooses the third option ( “Custom”) and enter the following formula in the text box: /% postname% /% year% /% monthnum% /. This will make the first part of the URL is the title of your post making it more relevant.

This only works if your server has HTTP access to modify the file. Htaccess, if you do not tip it works, contact the server administrator to give permission to the web server to modify this file.

Put readable title for each of your posts.

To do this, here you should put into the title tag of the title of the post followed by the name of your blog in terms of the WordPress template code would be something like this:

<title>

<? wp_title (”);?> in php <? php bloginfo ( ‘name’);?>

</ title>

I have seen many blogs as the title of all posts is the name of the blog title, the problem with this strategy is that, for Google, if all pages have the same title, it is very difficult to distinguish from each other and therefore general penalizes those pages for suspicion of duplicate content or Self.

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