Merchandising
Another element that can make a major impact on the target market is the sales promotion to be carried out, the sales promotion includes activities which provide the customer with the product or service from the company, sales promotion should carried out for the client to locate the product or service from the company in the market. Examples of these activities are free samples, gifts to purchase the product, offers an introduction, sponsorship and / or participating in social events, educational, cultural, sporting or presentation at fairs, among others.
Trademarks
The sale of a product or service is provided when the client knows and calls by name. This is possible thanks to the brands. A trademark is a name, term, sign, symbol or design, or combination thereof, that identifies the goods or services offered by a company and draws a clear difference with those of your competition.
Other elements that contribute to differentiate the product or service the company from those offered by other organizations, is the logo (or symbol contained specific and original) and slogan (phrase or group of words, also original, making the image the company or the product itself). The brands are subject to conditions for their conservation, these conditions are regulated by the Law on the Promotion and Protection of Industrial Property.
Label
Forms are printed bearing the product to give information to customers about its use or preparation. According to the Federal Consumer, the labels should make known the characteristics, uses, and presentation materials that the product was produced. The labels are not only required by law, but may play an important role in image building of the consumer product, therefore, be designed with great care and detail. Notably, the Economy Secretariat (SE) to keep records of licenses of trademarks, trade names, patents and other forms of property as set out in the chapter on legal framework.
Packing
The package should help sell the product, especially where it is purchased directly by the final consumer. It is not enough for the package bears the name of the manufacturer and brand, the container should also serve as an advertising medium, increasing the value of the product to the customer also must seek to be recycled and, if possible, biodegradable.
Advertising company
The advertisement is another medium that is designed to motivate the potential customer to buy the product or service from the company, so that notice must include: the design of the product or its equivalent, the words of the message (attractive qualities of the product or service) and company name and product (address and phone).
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