May I suggest….the re-purposing of your marketing message?

You might know the natural (and universal) arc well, the exhilarated thrill of possibility as a new world of outreach is discovered then the almost inescapable and overwhelming cascade of anxiety as you dip your toe into the vast world of social media only to realize the dip causes nary a ripple.

Relax. Like Rome, this new world is all about progress and exploration and the building of relationships–it will not and should not be attempted in an afternoon of frenzied keyboarding.

Most panic, initially, when the thought enters their head that they have absolutely nothing to say, nothing to share. Not even knowing your product, I disagree completely.

Chances are all of the thoughts and examples you would ever need to participate already exist in another form such as in the language of websites, catalogs, brochures, internal documents, industry speeches, thought-leadership papers. To maximize the hard work already completed, consider a simple change of perspective.

Top 5 Ways to Re-Purpose Marketing Message:

Isolate individual industry messages into one-page white papers authored by yourself or key members of the sales or workforce or your representatives. Chances are you have already surrounded yourselves by experts–mine them for “nuggets of knowledge” to share with the world. Remember, this information might be extremely mundane and basic to you but will be fresh and thought-provoking to someone else.

Begin a blog to educate your public on your work, product line, specialties. For a simple (and free) way to get the conversation started.

Plan individual blog posts to be released daily (or weekly) outlining the key points of what makes ABC Company’s widgets or artwork revolutionary. Educate your audience. Compare, contrast and illustrate. ESSENTIAL RULE: NEVER BASH A COMPETITOR–STAND FOR WHAT YOU ARE!

Create or link to relevant and useful industry news or trends.

Leave comments on relevant blogs which link to your supporting data (on your blog or website). If you’re not in the conversation, I assure you someone else will be.

This outline serves both the individual artist or creative as well as seasoned executives of a creative business. Give your voice and product a platform!

May I suggest….the re-purposing of your marketing message?

You might know the natural (and universal) arc well, the exhilarated thrill of possibility as a new world of outreach is discovered then the almost inescapable and overwhelming cascade of anxiety as you dip your toe into the vast world of social media only to realize the dip causes nary a ripple.

Relax. Like Rome, this new world is all about progress and exploration and the building of relationships–it will not and should not be attempted in an afternoon of frenzied keyboarding.

Most panic, initially, when the thought enters their head that they have absolutely nothing to say, nothing to share. Not even knowing your product, I disagree completely.

Chances are all of the thoughts and examples you would ever need to participate already exist in another form such as in the language of websites, catalogs, brochures, internal documents, industry speeches, thought-leadership papers. To maximize the hard work already completed, consider a simple change of perspective.

Top 5 Ways to Re-Purpose Marketing Message:

Isolate individual industry messages into one-page white papers authored by yourself or key members of the sales or workforce or your representatives. Chances are you have already surrounded yourselves by experts–mine them for “nuggets of knowledge” to share with the world. Remember, this information might be extremely mundane and basic to you but will be fresh and thought-provoking to someone else.

Begin a blog to educate your public on your work, product line, specialties. For a simple (and free) way to get the conversation started.

Plan individual blog posts to be released daily (or weekly) outlining the key points of what makes ABC Company’s widgets or artwork revolutionary. Educate your audience. Compare, contrast and illustrate. ESSENTIAL RULE: NEVER BASH A COMPETITOR–STAND FOR WHAT YOU ARE!

Create or link to relevant and useful industry news or trends.

Leave comments on relevant blogs which link to your supporting data (on your blog or website). If you’re not in the conversation, I assure you someone else will be.

This outline serves both the individual artist or creative as well as seasoned executives of a creative business. Give your voice and product a platform!

May I suggest….the re-purposing of your marketing message?

You might know the natural (and universal) arc well, the exhilarated thrill of possibility as a new world of outreach is discovered then the almost inescapable and overwhelming cascade of anxiety as you dip your toe into the vast world of social media only to realize the dip causes nary a ripple.

Relax. Like Rome, this new world is all about progress and exploration and the building of relationships–it will not and should not be attempted in an afternoon of frenzied keyboarding.

Most panic, initially, when the thought enters their head that they have absolutely nothing to say, nothing to share. Not even knowing your product, I disagree completely.

Chances are all of the thoughts and examples you would ever need to participate already exist in another form such as in the language of websites, catalogs, brochures, internal documents, industry speeches, thought-leadership papers. To maximize the hard work already completed, consider a simple change of perspective.

Top 5 Ways to Re-Purpose Marketing Message:

Isolate individual industry messages into one-page white papers authored by yourself or key members of the sales or workforce or your representatives. Chances are you have already surrounded yourselves by experts–mine them for “nuggets of knowledge” to share with the world. Remember, this information might be extremely mundane and basic to you but will be fresh and thought-provoking to someone else.

Begin a blog to educate your public on your work, product line, specialties. For a simple (and free) way to get the conversation started.

Plan individual blog posts to be released daily (or weekly) outlining the key points of what makes ABC Company’s widgets or artwork revolutionary. Educate your audience. Compare, contrast and illustrate. ESSENTIAL RULE: NEVER BASH A COMPETITOR–STAND FOR WHAT YOU ARE!

Create or link to relevant and useful industry news or trends.

Leave comments on relevant blogs which link to your supporting data (on your blog or website). If you’re not in the conversation, I assure you someone else will be.

This outline serves both the individual artist or creative as well as seasoned executives of a creative business. Give your voice and product a platform!

May I suggest….the re-purposing of your marketing message?

You might know the natural (and universal) arc well, the exhilarated thrill of possibility as a new world of outreach is discovered then the almost inescapable and overwhelming cascade of anxiety as you dip your toe into the vast world of social media only to realize the dip causes nary a ripple.

Relax. Like Rome, this new world is all about progress and exploration and the building of relationships–it will not and should not be attempted in an afternoon of frenzied keyboarding.

Most panic, initially, when the thought enters their head that they have absolutely nothing to say, nothing to share. Not even knowing your product, I disagree completely.

Chances are all of the thoughts and examples you would ever need to participate already exist in another form such as in the language of websites, catalogs, brochures, internal documents, industry speeches, thought-leadership papers. To maximize the hard work already completed, consider a simple change of perspective.

Top 5 Ways to Re-Purpose Marketing Message:

Isolate individual industry messages into one-page white papers authored by yourself or key members of the sales or workforce or your representatives. Chances are you have already surrounded yourselves by experts–mine them for “nuggets of knowledge” to share with the world. Remember, this information might be extremely mundane and basic to you but will be fresh and thought-provoking to someone else.

Begin a blog to educate your public on your work, product line, specialties. For a simple (and free) way to get the conversation started.

Plan individual blog posts to be released daily (or weekly) outlining the key points of what makes ABC Company’s widgets or artwork revolutionary. Educate your audience. Compare, contrast and illustrate. ESSENTIAL RULE: NEVER BASH A COMPETITOR–STAND FOR WHAT YOU ARE!

Create or link to relevant and useful industry news or trends.

Leave comments on relevant blogs which link to your supporting data (on your blog or website). If you’re not in the conversation, I assure you someone else will be.

This outline serves both the individual artist or creative as well as seasoned executives of a creative business. Give your voice and product a platform!

May I suggest….the re-purposing of your marketing message?

You might know the natural (and universal) arc well, the exhilarated thrill of possibility as a new world of outreach is discovered then the almost inescapable and overwhelming cascade of anxiety as you dip your toe into the vast world of social media only to realize the dip causes nary a ripple.

Relax. Like Rome, this new world is all about progress and exploration and the building of relationships–it will not and should not be attempted in an afternoon of frenzied keyboarding.

Most panic, initially, when the thought enters their head that they have absolutely nothing to say, nothing to share. Not even knowing your product, I disagree completely.

Chances are all of the thoughts and examples you would ever need to participate already exist in another form such as in the language of websites, catalogs, brochures, internal documents, industry speeches, thought-leadership papers. To maximize the hard work already completed, consider a simple change of perspective.

Top 5 Ways to Re-Purpose Marketing Message:

Isolate individual industry messages into one-page white papers authored by yourself or key members of the sales or workforce or your representatives. Chances are you have already surrounded yourselves by experts–mine them for “nuggets of knowledge” to share with the world. Remember, this information might be extremely mundane and basic to you but will be fresh and thought-provoking to someone else.

Begin a blog to educate your public on your work, product line, specialties. For a simple (and free) way to get the conversation started.

Plan individual blog posts to be released daily (or weekly) outlining the key points of what makes ABC Company’s widgets or artwork revolutionary. Educate your audience. Compare, contrast and illustrate. ESSENTIAL RULE: NEVER BASH A COMPETITOR–STAND FOR WHAT YOU ARE!

Create or link to relevant and useful industry news or trends.

Leave comments on relevant blogs which link to your supporting data (on your blog or website). If you’re not in the conversation, I assure you someone else will be.

This outline serves both the individual artist or creative as well as seasoned executives of a creative business. Give your voice and product a platform!

WHERE ART AND TECHNOLOGY COLLIDE: Dancing in the Rain
Digital artist Chalda Maloff brings movement and blasts of color to the In the Knight Gallery

Eureka, CA—July 26, 2007— Bridging decades of experience with both technology and art, Chalda Maloff has combined her passions to yield a collection of vibrant canvases entitled, Dancing in the Rain.

The exhibit debuts the Morris Graves Museum of Art in California. The Humboldt Arts Council hosts the opening reception on August 4, 2007 from 6 p.m.- 9 p.m. during Arts Alive! Show runs from July 26—September 9, 2007.

This series of digital paintings is rooted in an abiding respect for science. Even in the unreal world of these abstract compositions, the cause-and-effect laws of physics still apply. Light reflects from one surface to another, moisture condenses, shadows are cast. A spatial geometry, even if unconventional, still presides.

For more information, visit www.humboldtarts.org .
Show information:
Morris Graves Museum of Art
In the Knight Gallery
636 F. Street
Eureka, California
Noon-5 p.m. Wednesday –Sunday
Admission by donation: $4 adults/$1 seniors/children free
Free admission for First Saturday Arts Alive! (6-9 p.m.)

About Chalda Maloff:
Dr. Maloff has exhibited her traditional and digital art throughout North and South America. Recent juried shows include Honorable Mention in the Beecher Digital Art Competition at the Butler Institute of American Art, the Guerilla Painter Award in the Visual Arts Society of Texas Annual Juried Show, and VI Salon Internacional de Arte Digital in Havana, Cuba.

Chalda lives and works in Austin, Texas.

About Morris Graves Museum of Art:

The Morris Graves Museum of Art houses seven galleries including a Courtyard Sculpture Garden, a Museum Store, classroom facilities, an Arts Resource Center and a Performance Rotunda, and each month, Eureka’s Arts Alive! brings an average of 2,500 community members to the Museum to enjoy musical performances and art exhibits.

Photos and catalog available upon request.

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Contact: Kelley Burrus
512.732.0472 / 512.228.4442
kburrus@austin.rr.com
www.daltonpublishing.com

Dalton Publishing releases Owen Egerton’s Collection of Short Stories on How Best to Avoid Dying

Austin, Texas 2007—Humorist Owen Egerton has crafted a collection of dark, heartbreaking, and often laugh-out-loud stories exploring death.

Egerton brings to print what he’s delivered on stage, on radio, and in film for years—comic energy, imagination, and dry wit. Best known for The Sinus Show at the Alamo Drafthouse and Zachary Scott Theatre’s Plays Well with Others (co-produced with Les McGehee), Egerton pushes the envelope in richly woven plots involving spelling bees turning deadly; the unexpected side effects of Jesus’ miracles; the world’s worst Waffle House waitress; and even a talking penis.

ADVANCE QUOTES
EXCERPTS
AUTHOR PHOTO
BOOK COVER ART
PODCAST

About Owen Egerton: Humorist and popular NPR commentator, Owen Egerton has made his living making people laugh. As past director of ComedySportz Troupe and Austin’s National Comedy Theatre, Egerton has entertained thousands with his unique blend of imagination, comedic energy, and dry wit. Best known for the creation of The Sinus Show and co-creator of Plays Well with Others, his comedy translates from stage to film to page, seamlessly. Egerton is also the author of the novel Marshall Hollenzer is Driving.

Owen lives with his wife and daughter in Austin, Texas. He founded, and is active in, The Right to Marry movement, and is a dedicated Hospice volunteer.

About Dalton Publishing: Dalton Publishing, an independent press based in Austin, Texas, adheres to the highest editorial and printing standards, while respecting the cutting-edge visions of its world-class stable of authors. Through a model of support, marketing, publicity, and social media, Dalton Publishing provides authors a platform for success in the highly competitive publishing market. Genres for publication include poetry, fiction and non-fiction. www.daltonpublishing.com

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FACT SHEET: How Best To Avoid Dying, Owen Egerton

About the book: How Best to Avoid Dying takes a wry look at death. Fiction—packed with the unexpected.

This collection of short stories weaves complimentary tales of death as diverse as spelling bees turned deadly; the unexpected side effects of Jesus’ miracles; and even a talking penis. Exposing the absurdities of contemporary bohemia, Egerton’s collection is dark, funny and wholly original. From stage to page, this comedic transfer will appeal to the same smart, urban crowd who also loves Neal Pollack, or the Bret Easton Ellis of 20 years ago.

Release date: Local/Austin, Texas—May 17, 2007, National—June 1, 2007

TITLE: How Best to Avoid Dying
AUTHOR: Owen Egerton
PUBLISHER: Dalton Publishing, Austin, Texas
CLASSIFICATION: Fiction/Short Stories
BISAC: FIC029000, FIC016000, FIC019000
PRICE: $13.95
BINDING: Trade Paperback
NO. OF PAGES: 192
ISBN-10: 0-9740703-7-8
ISBN-13: 978-0-9740703-7-7
LCCN: 2007011676
PUB. DATE: June, 2007
FINISHED SIZE: 6” x 9”

Contact: Kelley Burrus
512.732.0472 / 512.228.4442
kburrus@austin.rr.com
www.daltonpublishing.com

Dalton Publishing releases Owen Egerton’s Collection of Short Stories on How Best to Avoid Dying

Austin, Texas 2007—Humorist Owen Egerton has crafted a collection of dark, heartbreaking, and often laugh-out-loud stories exploring death.

Egerton brings to print what he’s delivered on stage, on radio, and in film for years—comic energy, imagination, and dry wit. Best known for The Sinus Show at the Alamo Drafthouse and Zachary Scott Theatre’s Plays Well with Others (co-produced with Les McGehee), Egerton pushes the envelope in richly woven plots involving spelling bees turning deadly; the unexpected side effects of Jesus’ miracles; the world’s worst Waffle House waitress; and even a talking penis.

ADVANCE QUOTES
EXCERPTS
AUTHOR PHOTO
BOOK COVER ART
PODCAST

About Owen Egerton: Humorist and popular NPR commentator, Owen Egerton has made his living making people laugh. As past director of ComedySportz Troupe and Austin’s National Comedy Theatre, Egerton has entertained thousands with his unique blend of imagination, comedic energy, and dry wit. Best known for the creation of The Sinus Show and co-creator of Plays Well with Others, his comedy translates from stage to film to page, seamlessly. Egerton is also the author of the novel Marshall Hollenzer is Driving.

Owen lives with his wife and daughter in Austin, Texas. He founded, and is active in, The Right to Marry movement, and is a dedicated Hospice volunteer.

About Dalton Publishing: Dalton Publishing, an independent press based in Austin, Texas, adheres to the highest editorial and printing standards, while respecting the cutting-edge visions of its world-class stable of authors. Through a model of support, marketing, publicity, and social media, Dalton Publishing provides authors a platform for success in the highly competitive publishing market. Genres for publication include poetry, fiction and non-fiction. www.daltonpublishing.com

###

FACT SHEET: How Best To Avoid Dying, Owen Egerton

About the book: How Best to Avoid Dying takes a wry look at death. Fiction—packed with the unexpected.

This collection of short stories weaves complimentary tales of death as diverse as spelling bees turned deadly; the unexpected side effects of Jesus’ miracles; and even a talking penis. Exposing the absurdities of contemporary bohemia, Egerton’s collection is dark, funny and wholly original. From stage to page, this comedic transfer will appeal to the same smart, urban crowd who also loves Neal Pollack, or the Bret Easton Ellis of 20 years ago.

Release date: Local/Austin, Texas—May 17, 2007, National—June 1, 2007

TITLE: How Best to Avoid Dying
AUTHOR: Owen Egerton
PUBLISHER: Dalton Publishing, Austin, Texas
CLASSIFICATION: Fiction/Short Stories
BISAC: FIC029000, FIC016000, FIC019000
PRICE: $13.95
BINDING: Trade Paperback
NO. OF PAGES: 192
ISBN-10: 0-9740703-7-8
ISBN-13: 978-0-9740703-7-7
LCCN: 2007011676
PUB. DATE: June, 2007
FINISHED SIZE: 6” x 9”