Ideas find us at the strangest times.

What we’ve found is that having a good day requires action — sometimes unconventional.

So whether we’re searching, while in the tall grass, for a way to phrase a thought or researching a list of those who should know about a client — the output is only as good as we make it.

EVER CHANGING WORLD
The world of “news” is changing. With the public demanding more … faster, sometimes too much information is entirely ineffective.

Our team focuses on strategic quality which ironically leads to the much sought after, quantity.

We prioritize, categorize and aim supporting data at key media. We become a resource.

We engage in the conversation of a market. Actually, we’re quite often the ones inclined to start the conversation.

TRIBE BUILDING
The word “competitor” is a foreign concept in our practice. In our experience, many classified as such have become trusted and respected members of our team.

Working side by side with shared goals, we’ve discovered the momentum garnered for an initiative in the framework of collaboration is something we’re proud to take part in almost daily. It’s a refreshing shift of thought and one which continually brings great projects our way.

This philosophy isn’t just something we preach, it’s what we seek. Individually we each believe we’re hot stuff, collectively, we know we are. When partnered with an in-house marketing team or advertising agency, well directed and strategic public relations builds communities (of influencers, buyers and donors). The process still thrills us.

LEVI’s AND PEARLS
We’re not for everyone. By design.

We do our best work while in Levi’s and pearls (well, some of us). We’re highly effective from coffee shop tables and outdoor cafes at the first sign of Spring. We delight in garnering a prominent placement for a client and are just as likely to craft revolutionary initiatives at midnight as we are between 9-5.

We don’t work well with those who have seemingly lost their imagination, who require meetings to schedule meetings or those who have no recollection of building something from nothing.

We seek those who hold our feet to the fire, are passionate about their product/cause, and believe the world needs to know more about them.