Home of Publicist KelleyBurrus is a brand publicist

17Apr/100

Tips to choose reliable web hosting service

Are you run in internet marketing? Or are you newbie in internet marketing? Absolutely, you are always so confused about how to create powerful blog and website. Many aspects that you should consider when you create blog or website, such as design, speed, articles, webhosting, and so on. But do you know web site hosting has an important role in your blog or website. Why?

I will tell you why webhosting has an important role for your website or blog. As you know, speed is the first common thing when you are visiting a website or blog. If the blog or website has low speed, absolutely you will close the website immediately. Yap, off course, all of you need to your blog or website is speed.

So, to have good speed for your website, you must choose reliable webhosting, how do you to do it? It’s very easy, just go to the website that reviews many webhosting services, the pros and the cons, packages, and so on. Usually, website that reviews webhosting services provide web hosting rating, so, you are able to choose reliable webhosting service that have high rating. Don’t forget to compare its price too. Choose the best one for your website, good luck and welcome in internet marketing!

24Jul/090

Where do creative businesses begin online?

The power of online awareness and opportunity is no longer something to be brushed aside for “another day.” Most people are stifled by “the first step.”

May I suggest….the re-purposing of your marketing message?

You might know the natural (and universal) arc well, the exhilarated thrill of possibility as a new world of outreach is discovered then the almost inescapable and overwhelming cascade of anxiety as you dip your toe into the vast world of social media only to realize the dip causes nary a ripple.

Relax. Like Rome, this new world is all about progress and exploration and the building of relationships–it will not and should not be attempted in an afternoon of frenzied keyboarding.

Most panic, initially, when the thought enters their head that they have absolutely nothing to say, nothing to share. Not even knowing your product, I disagree completely.

Chances are all of the thoughts and examples you would ever need to participate already exist in another form such as in the language of websites, catalogs, brochures, internal documents, industry speeches, thought-leadership papers. To maximize the hard work already completed, consider a simple change of perspective.

Top 5 Ways to Re-Purpose Marketing Message:

  1. Isolate individual industry messages into one-page white papers authored by yourself or key members of the sales or workforce or your representatives. Chances are you have already surrounded yourselves by experts–mine them for “nuggets of knowledge” to share with the world. Remember, this information might be extremely mundane and basic to you but will be fresh and thought-provoking to someone else.
  2. Begin a blog to educate your public on your work, product line, specialties. For a simple (and free) way to get the conversation started.
  3. Plan individual blog posts to be released daily (or weekly) outlining the key points of what makes ABC Company’s widgets or artwork revolutionary. Educate your audience. Compare, contrast and illustrate. ESSENTIAL RULE: NEVER BASH A COMPETITOR–STAND FOR WHAT YOU ARE!
  4. Create or link to relevant and useful industry news or trends.
  5. Leave comments on relevant blogs which link to your supporting data (on your blog or website). If you’re not in the conversation, I assure you someone else will be.

This outline serves both the individual artist or creative as well as seasoned executives of a creative business. Give your voice and product a platform!

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21Jun/090

Can we make it work in social media marketing?

It is very obvious to talk about marketing and social media, and above in the same sentence, makes more than one nerve. Because we are not able to integrate them or because we consider them impossible to integrate: The point is that concepts are that if you generate thousands of separate discussions, papers and books, which together generate the rise in Bayer's stock market, not Aspirin does more than sell.
I have said on occasion, we are in an environment in an era in which nothing can be known for certain or final. Changes occur continuously and it is now no longer be true tomorrow. So I always try to approach this space as a space for reflection, where what is said is not a basis to record in stone is now softer than ever.

If we talk about social media marketing can have one thing clear: not used to sell at least not directly. Manage the company's presence on the Web and social media can not focus as traditionally understood marketing. Now the sale is not an immediate goal, though obviously it an ultimate goal, however we must seek to build brand, reputation and community. That said there are a number of actions and strategies that are determining the failure of the marketing in social media.

A right approach to our Internet presence has convinced from the entire organization in the goodness of that presence. It is not enough to create and develop a series of actions by the marketing department if the rest of the organization is not involved and understands what is being done. It is usually deliver this type of strategy consultants or outside firms that not only create but also manage them. It is a mistake. No one better than the organization itself to understand its nature and philosophy, its own language. Its inception to deliver a message can change the external and blur the image you want to convey.

15Jun/0911

Increasing traffic to your WordPress based blog

The main source of traffic (about 85%) of any website is search engines (Google, Yahoo Search, MSN and more) of this traffic, I would say that 60 to 80% comes from Google, is So that optimize your site for search engines include it in their indexes and you're on the first pages of search results (SERPS - Search Engine Result Pages slang in SEO - Search Engine Optimization) is essential for generating Large amounts of traffic.

For this reason, the guide introduces you optimize your site based on WordPress for search engines.

Creates friendly URLs.

WordPress generates by default the urls to the posts using numerical parameters (Example: http://www.kelleyburrus.com/?p=123). This is not very suitable for search engines because it gives no idea about the subject of the post in question. To fix this, WordPress allows you to create friendly URLs for activities go to the Options menu and then Permalinks to in this screen, choose the 2nd option ( "Date and name based") so that your posts are archived based on the title of post and the date of publication. If you want to further improve the optimization chooses the third option ( "Custom") and enter the following formula in the text box: /% postname% /% year% /% monthnum% /. This will make the first part of the URL is the title of your post making it more relevant.

13Jun/090

Advertising and not advertising

We live in a world full of ads. The ads move money, and personal relationships, relying on constant communication. As in reality, in the virtual world in which we as the Internet, advertising on the polarizations are constant.

We live much talking on the topic of advertising on the web. But now, with Web 2.0, is much more intense discussion. The market economy in which we live from the consumer and they receive things via an advertisement. And so forth. In the world of the blogosphere, advertising worth almost a taboo that not everyone is afraid to discuss. Until a few days ago, blogging seemed to be one of the great promises for the media advertising to specific audiences ultradefintion white, having talked about this for months and even appraise your blog. Momentarily, many bloggers rose up, saying that advertising "saturated" in the business environment and weblogs devalues what it contains, which is true.

13Jun/090

The art of writing

This topic has different sight point with The art of writing blogs, that i have posted before, in this post has more common theme.

Let's start by asserting that writing is synonymous with reading, i.e., according to modern theories of reading a person so disciplined when reading or informal, but always with taste and pleasure, this person unconsciously while also being written. We can not imagine a writer if you do not have an extensive background in general and especially years and even decades of reading about all of the great masters of world literature, Latin American and Ecuadorian. So simple yet so profound José Martí stated that "Reading is walking and writing is promoted, in terms of either carried or guided reading this sentence tells us implicitly that it does not read does not walk, that is not developed in the human scale and therefore can not write, understand that writing can and should be required of any student or professional in any discipline but do not take the job as a profession.

6Jun/09Off

The art of writing blogs

When speaking about how to write a blog, its remind me to Paul Johnson charming essay on "the art of writing columns.

The first part is a delightful story of the newspaper column, which from Montaigne and Bacon, and then, unfortunately, focused in North America.

20May/090

Social Media Marketing: the most effective is the least measurable

The so-called social media ( "Social Web") are changing the way companies communicate with their customers and markets. If there is a hot topic among professionals from the marketing of technology products that is Social Media Marketing, not only because the figures show that shoppers are increasingly involved in these media, but because in many marketing budgets "crisis" the investment in them is increasing.

However, this is a simmering issue for which there is not even a stable definition. Therefore it is useful to the publication of studies such as the "2009 Social Media Benchmark & PR Guide" by MarketingSherpa, which helps us identify what works and what does not in the field of Marketing and Public Relations in Social Media and incorporate these techniques in our plans.

15Jan/084

How to redirect dead link on wordpress ?

When the visitor visit the link that has die or a post that has been deleted by the owner of the website / blog. Most of the visitor that see a page like this will soon close the page and (if the visitor comes from search engines) will soon open the next search engine results.

Of course we do not want things like this happen on our blog visitor, the visitor close our blog because they do not find what they are looking for.
We can make a redirect (divert) eror 404 pages to other URL as we like, for example to the home or to a kategory. How to do that ? the answer is  by  edit the 404 template (404.php) through the Theme Editor.