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	<title>Home of Publicist &#187; Branding</title>
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	<link>http://www.kelleyburrus.com</link>
	<description>KelleyBurrus is a brand publicist</description>
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		<title>How is a successful brand?</title>
		<link>http://www.kelleyburrus.com/2009/10/how-is-a-successful-brand/</link>
		<comments>http://www.kelleyburrus.com/2009/10/how-is-a-successful-brand/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 04:17:31 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.kelleyburrus.com/?p=50</guid>
		<description><![CDATA[There is no magic recipe, but elements that are repeated in all successful businesses, understood this as a whole, and new elements that must be considered in the current socio-economic framework. The companies have successfully defined their corporate communications and are very active in its implementation. Corporate communications, a term which refers to the management [...]


Related posts:<ol><li><a href='http://www.kelleyburrus.com/2009/04/how-is-a-successful-brand-2/' rel='bookmark' title='Permanent Link: How is a successful brand? (2)'>How is a successful brand? (2)</a></li>
<li><a href='http://www.kelleyburrus.com/2008/01/branding-the-power-of-brand/' rel='bookmark' title='Permanent Link: Branding: The Power of Brand'>Branding: The Power of Brand</a></li>
<li><a href='http://www.kelleyburrus.com/2009/02/how-to-give-a-different-personality-to-your-brand/' rel='bookmark' title='Permanent Link: How to give a different personality to your brand'>How to give a different personality to your brand</a></li>
</ol>]]></description>
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		<title>Extensive Formula for Your Global Branding</title>
		<link>http://www.kelleyburrus.com/2009/08/extensive-formula-for-your-global-branding/</link>
		<comments>http://www.kelleyburrus.com/2009/08/extensive-formula-for-your-global-branding/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 08:54:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.kelleyburrus.com/?p=488</guid>
		<description><![CDATA[You are a new comer in business field and have a brand that is needed to be advertised or promoted. With the high competition today, the using of public media to promote your brand is starting to become old fashioned way, what you need today is an extensive formula to empower your brand globally. JWbranding [...]


Related posts:<ol><li><a href='http://www.kelleyburrus.com/2008/01/branding-the-power-of-brand/' rel='bookmark' title='Permanent Link: Branding: The Power of Brand'>Branding: The Power of Brand</a></li>
<li><a href='http://www.kelleyburrus.com/2008/02/what-color-is-your-marketing/' rel='bookmark' title='Permanent Link: What Color Is Your Marketing?'>What Color Is Your Marketing?</a></li>
<li><a href='http://www.kelleyburrus.com/2009/04/how-is-a-successful-brand-2/' rel='bookmark' title='Permanent Link: How is a successful brand? (2)'>How is a successful brand? (2)</a></li>
</ol>]]></description>
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		</item>
		<item>
		<title>The best publicity stunts by Taylor Herring</title>
		<link>http://www.kelleyburrus.com/2009/07/the-best-publicity-stunts-by-taylor-herring/</link>
		<comments>http://www.kelleyburrus.com/2009/07/the-best-publicity-stunts-by-taylor-herring/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 09:25:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Public Relation]]></category>

		<guid isPermaLink="false">http://www.kelleyburrus.com/?p=376</guid>
		<description><![CDATA[It’s uniquely that Taylor Herring has collected the list of The 50 Best Publicity Stunts of All Time and publishes it at his own web site. This list is contains publicity stunts from year 1773 (The Boston Tea Party) till 2009 (Sister Act’s Abseiling Nuns). A few of the stunts on the list is also [...]


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<li><a href='http://www.kelleyburrus.com/2009/07/installing-computer-drivers/' rel='bookmark' title='Permanent Link: Installing Computer Drivers'>Installing Computer Drivers</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Commercial research</title>
		<link>http://www.kelleyburrus.com/2009/06/commercial-research/</link>
		<comments>http://www.kelleyburrus.com/2009/06/commercial-research/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 02:06:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.kelleyburrus.com/?p=287</guid>
		<description><![CDATA[When talking about commercial research, I remembered an old article that shocked me a lot of Oren Harari, one of the minions of Tom Peters and professor at the University of San Francisco. Unfortunately I do not remember the title, do not keep the article. My notes refer to doubts about whether commercial research is [...]


Related posts:<ol><li><a href='http://www.kelleyburrus.com/2008/01/branding-the-power-of-brand/' rel='bookmark' title='Permanent Link: Branding: The Power of Brand'>Branding: The Power of Brand</a></li>
<li><a href='http://www.kelleyburrus.com/2008/04/with-advertising-your-product-is-born/' rel='bookmark' title='Permanent Link: With Advertising &#8230; Your product is born.'>With Advertising &#8230; Your product is born.</a></li>
<li><a href='http://www.kelleyburrus.com/2008/04/advertising-convinces-you-sell/' rel='bookmark' title='Permanent Link: Advertising convinces &#8230; You sell'>Advertising convinces &#8230; You sell</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Differentiation&#8230; Make your product the most sought after by consumers</title>
		<link>http://www.kelleyburrus.com/2009/06/differentiation-make-your-product-the-most-sought-after-by-consumers/</link>
		<comments>http://www.kelleyburrus.com/2009/06/differentiation-make-your-product-the-most-sought-after-by-consumers/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 14:56:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.kelleyburrus.com/?p=264</guid>
		<description><![CDATA[Your greater levels of competition in global markets have resulted in products and services offered by companies, especially small ones, are less likely to succeed. This, coupled with the economic problems of Latin American countries, has led to the disappearance of products or the collapse of many of these businesses. The way seems difficult, however, [...]


Related posts:<ol><li><a href='http://www.kelleyburrus.com/2008/04/with-advertising-your-product-is-born/' rel='bookmark' title='Permanent Link: With Advertising &#8230; Your product is born.'>With Advertising &#8230; Your product is born.</a></li>
<li><a href='http://www.kelleyburrus.com/2009/06/differentiation-and-price/' rel='bookmark' title='Permanent Link: Differentiation and price'>Differentiation and price</a></li>
<li><a href='http://www.kelleyburrus.com/2009/04/the-smart-consumer/' rel='bookmark' title='Permanent Link: The Smart Consumer'>The Smart Consumer</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Differentiation and price</title>
		<link>http://www.kelleyburrus.com/2009/06/differentiation-and-price/</link>
		<comments>http://www.kelleyburrus.com/2009/06/differentiation-and-price/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 14:57:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.kelleyburrus.com/?p=269</guid>
		<description><![CDATA[On the basis of the current trend towards low cost, we have captured here some ideas of differentiation consistent with the pursuit of optimum balance with the price fair and balanced price-quality 1. Making the intangible tangible This is highlighted in the competition and give tangibility to the service equipment, the examples are diverse, ranging [...]


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<li><a href='http://www.kelleyburrus.com/2008/04/with-advertising-your-product-is-born/' rel='bookmark' title='Permanent Link: With Advertising &#8230; Your product is born.'>With Advertising &#8230; Your product is born.</a></li>
<li><a href='http://www.kelleyburrus.com/2009/06/meet-customer-expectations-for-their-satisfaction/' rel='bookmark' title='Permanent Link: Meet customer expectations for their satisfaction'>Meet customer expectations for their satisfaction</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How is a successful brand? (2)</title>
		<link>http://www.kelleyburrus.com/2009/04/how-is-a-successful-brand-2/</link>
		<comments>http://www.kelleyburrus.com/2009/04/how-is-a-successful-brand-2/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 06:55:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.kelleyburrus.com/?p=205</guid>
		<description><![CDATA[To help our customers do not switch to another product is the key difference, branding and is the tool to make the customer to see the difference that we now need. There are many companies who are currently rushing quickly to provide substantial differences with regard to competition, nearly all price differentials, as the crisis [...]


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<li><a href='http://www.kelleyburrus.com/2009/02/the-brand-strategy-and-sales/' rel='bookmark' title='Permanent Link: The brand strategy and sales'>The brand strategy and sales</a></li>
<li><a href='http://www.kelleyburrus.com/2008/01/branding-the-power-of-brand/' rel='bookmark' title='Permanent Link: Branding: The Power of Brand'>Branding: The Power of Brand</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Smart Consumer</title>
		<link>http://www.kelleyburrus.com/2009/04/the-smart-consumer/</link>
		<comments>http://www.kelleyburrus.com/2009/04/the-smart-consumer/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 13:53:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.kelleyburrus.com/?p=202</guid>
		<description><![CDATA[Undoubtedly, the relationship of the product with the consumer has changed radically in a short time. At present, before buying a personal computer or a car, a consumer goes online to find, compare and sometimes even just buying into the same process. We all have the ability to access the network to learn more about [...]


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<li><a href='http://www.kelleyburrus.com/2009/06/meet-customer-expectations-for-their-satisfaction/' rel='bookmark' title='Permanent Link: Meet customer expectations for their satisfaction'>Meet customer expectations for their satisfaction</a></li>
<li><a href='http://www.kelleyburrus.com/2009/06/differentiation-make-your-product-the-most-sought-after-by-consumers/' rel='bookmark' title='Permanent Link: Differentiation&#8230; Make your product the most sought after by consumers'>Differentiation&#8230; Make your product the most sought after by consumers</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The naming or how to name your company or product.</title>
		<link>http://www.kelleyburrus.com/2009/03/the-naming-or-how-to-name-your-company-or-product/</link>
		<comments>http://www.kelleyburrus.com/2009/03/the-naming-or-how-to-name-your-company-or-product/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 02:40:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.kelleyburrus.com/?p=198</guid>
		<description><![CDATA[People need to name the things we have around us, and in the same way each of us need a name that differentiates us from others, a name that we give a specific identity. His company&#8217;s true, your company will not exist until it has a recognizable name, and of course its brand strength to [...]


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<li><a href='http://www.kelleyburrus.com/2008/02/what-color-is-your-marketing/' rel='bookmark' title='Permanent Link: What Color Is Your Marketing?'>What Color Is Your Marketing?</a></li>
<li><a href='http://www.kelleyburrus.com/2009/02/the-brand-strategy-and-sales/' rel='bookmark' title='Permanent Link: The brand strategy and sales'>The brand strategy and sales</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The brand strategy and sales</title>
		<link>http://www.kelleyburrus.com/2009/02/the-brand-strategy-and-sales/</link>
		<comments>http://www.kelleyburrus.com/2009/02/the-brand-strategy-and-sales/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 02:29:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.kelleyburrus.com/?p=192</guid>
		<description><![CDATA[&#8220;The mark. Brand value. With the idea that there is, from where, today, the Force of Marketing. &#8220;Marçal Moline. The mark, in that what we repeat, is what we really have. Our brand is what differentiates us, as our product or services are equal to those of competitors. Everything else are our competitors, and possibly [...]


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<li><a href='http://www.kelleyburrus.com/2008/01/branding-the-power-of-brand/' rel='bookmark' title='Permanent Link: Branding: The Power of Brand'>Branding: The Power of Brand</a></li>
<li><a href='http://www.kelleyburrus.com/2009/10/how-is-a-successful-brand/' rel='bookmark' title='Permanent Link: How is a successful brand?'>How is a successful brand?</a></li>
</ol>]]></description>
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