Plugging into the culture of those we represent allows for an atmosphere of collaboration, creativity and conversation–all essential to “connecting the dots” of opportunity.

By solidly establishing a foundation of messaging and language, a road map of outreach guides us through traditional media, the emerging social media world, and strategic event management.

CONSUMER PUBLIC RELATIONS
Understanding the role a publicist plays as a resource for media is key to a successful consumer outreach. This multifaceted and vast field requires a delicate dance of combining trends and business, knowledge and respect, and most important, relevance.

It’s about knowing the rules of wholesale and retail, the psychology of sales, buying cycles, selling cycles, and how to make sure our clients’ message elicits a … pause.

ADVOCACY
Survivorship of a nonprofit lies in the communication of the cause. Period.

The channels of the message vary between a development, marketing and public relations application; however, consistency and authenticity create the environment necessary for making large-scale change.

Advocacy public relations combines both internal and external systems of communication allowing appointed board members and the general public to be aware of missions, contributions and global effects.

We firmly believe philanthropy must be taught. We’re honored to be included in many teams that are making an incredible difference.

STRATEGIC EVENTS
Events centered on the communication of a product line, personality or advocacy group must be planned for in their entirety. Many clients find us after an expensive gathering failed to deliver the message intended.

We only handle events as part of a complete communications strategy. We are not for hire for private event management.