Can we make it work in social media marketing?
It is very obvious to talk about marketing and social media, and above in the same sentence, makes more than one nerve. Because we are not able to integrate them or because we consider them impossible to integrate: The point is that concepts are that if you generate thousands of separate discussions, papers and books, which together generate the rise in Bayer's stock market, not Aspirin does more than sell.
I have said on occasion, we are in an environment in an era in which nothing can be known for certain or final. Changes occur continuously and it is now no longer be true tomorrow. So I always try to approach this space as a space for reflection, where what is said is not a basis to record in stone is now softer than ever.
If we talk about social media marketing can have one thing clear: not used to sell at least not directly. Manage the company's presence on the Web and social media can not focus as traditionally understood marketing. Now the sale is not an immediate goal, though obviously it an ultimate goal, however we must seek to build brand, reputation and community. That said there are a number of actions and strategies that are determining the failure of the marketing in social media.
A right approach to our Internet presence has convinced from the entire organization in the goodness of that presence. It is not enough to create and develop a series of actions by the marketing department if the rest of the organization is not involved and understands what is being done. It is usually deliver this type of strategy consultants or outside firms that not only create but also manage them. It is a mistake. No one better than the organization itself to understand its nature and philosophy, its own language. Its inception to deliver a message can change the external and blur the image you want to convey.
Increasing traffic to your WordPress based blog
The main source of traffic (about 85%) of any website is search engines (Google, Yahoo Search, MSN and more) of this traffic, I would say that 60 to 80% comes from Google, is So that optimize your site for search engines include it in their indexes and you're on the first pages of search results (SERPS - Search Engine Result Pages slang in SEO - Search Engine Optimization) is essential for generating Large amounts of traffic.
For this reason, the guide introduces you optimize your site based on WordPress for search engines.
Creates friendly URLs.
WordPress generates by default the urls to the posts using numerical parameters (Example: http://www.kelleyburrus.com/?p=123). This is not very suitable for search engines because it gives no idea about the subject of the post in question. To fix this, WordPress allows you to create friendly URLs for activities go to the Options menu and then Permalinks to in this screen, choose the 2nd option ( "Date and name based") so that your posts are archived based on the title of post and the date of publication. If you want to further improve the optimization chooses the third option ( "Custom") and enter the following formula in the text box: /% postname% /% year% /% monthnum% /. This will make the first part of the URL is the title of your post making it more relevant.
Advertising and not advertising
We live in a world full of ads. The ads move money, and personal relationships, relying on constant communication. As in reality, in the virtual world in which we as the Internet, advertising on the polarizations are constant.
We live much talking on the topic of advertising on the web. But now, with Web 2.0, is much more intense discussion. The market economy in which we live from the consumer and they receive things via an advertisement. And so forth. In the world of the blogosphere, advertising worth almost a taboo that not everyone is afraid to discuss. Until a few days ago, blogging seemed to be one of the great promises for the media advertising to specific audiences ultradefintion white, having talked about this for months and even appraise your blog. Momentarily, many bloggers rose up, saying that advertising "saturated" in the business environment and weblogs devalues what it contains, which is true.
The art of writing
This topic has different sight point with The art of writing blogs, that i have posted before, in this post has more common theme.
Let's start by asserting that writing is synonymous with reading, i.e., according to modern theories of reading a person so disciplined when reading or informal, but always with taste and pleasure, this person unconsciously while also being written. We can not imagine a writer if you do not have an extensive background in general and especially years and even decades of reading about all of the great masters of world literature, Latin American and Ecuadorian. So simple yet so profound José Martí stated that "Reading is walking and writing is promoted, in terms of either carried or guided reading this sentence tells us implicitly that it does not read does not walk, that is not developed in the human scale and therefore can not write, understand that writing can and should be required of any student or professional in any discipline but do not take the job as a profession.
The art of writing blogs
When speaking about how to write a blog, its remind me to Paul Johnson charming essay on "the art of writing columns.
The first part is a delightful story of the newspaper column, which from Montaigne and Bacon, and then, unfortunately, focused in North America.
How to redirect dead link on wordpress ?
When the visitor visit the link that has die or a post that has been deleted by the owner of the website / blog. Most of the visitor that see a page like this will soon close the page and (if the visitor comes from search engines) will soon open the next search engine results.
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- wordpress redirect links to a post id?
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