Secure Online Payment
Online payment is a commonly payment method that the internet users often do, the question is : "are this payment method save enough to do?", what happen after you type your credit card data in the merchant payment form?
In the traditional online payment method, when you do payment with your credit card, your credit card data is transmitted and possibly stored in the merchant environment as it is passed to the gateway provider, this is very risk because someone can stolen and misuse your credit card data for his own profit.
How much is an innovative product or technology?
Innovations pose specific challenges in implementing the market, the greater the greater the degree of innovation of product or technology in question. The question then is how to measure the degree of innovation of a product or technology to significantly impact your marketing strategy? The answer used to adjust the strategies and business techniques.
Traditionally, innovation has been associated with the idea of discontinuity. A product is more innovative break with the more traditional ways of meeting a need and benefits more differences, but probably require a change of behavior changes on users and the market.
Internet has revolutionized the marketing of software products
A recurring theme in this blog is that the Internet has transformed the marketing of technology products and in no industry has been so evident as in the software business. The software is a product unique for several reasons:
- Costs are dominated by the first unit, with marginal costs that can be negligible, even if they customize the product.
- Facility for collaborative development, including teams from loosely coupled, and that has led to the open source phenomenon.
- In many categories of software phenomena commoditization and availability of free products that make the users are less willing to pay for it.
- High product complexity, which makes it difficult to learn, use and communicate their benefits and that may impose barriers to the adoption and change.
Who has taken my IT buyer?
The marketing of IT products is undergoing a radical change. At a time like the present one in which business executives expect that technology is increasingly critical to its success and IT managers consume most of their efforts on maintaining systems with more than 30 years old, it is normal makers involved with business and even a "bridge" to his fellow-time systems to incorporate new technologies to improve their processes, or give them advantages over their competitors. And that means that marketing must take into account this shift in influence buying.
Can the “customer orientation” ending innovation?
It is clear that the "customer orientation", making our organization will always be near him and put it metaphorically at the pinnacle of our organization is a prerequisite for success. This is even more important in technology companies, where the culture and strategy are often more influenced by what technology can do (technology-push) than what the market wants (market-pull).
The influence of customer orientation innovation should be absolutely positive, that can detect customer needs and effectively develop new products that meet. This has been confirmed in many studies, which identify the incorporation of the customer's voice as one of the main factors of success of new products and, conversely, cited poor market analysis as one of the most common factors of failure (e.g. "Winning at New Products" by Robert Cooper).
Open to innovation
For a long time, innovation has been an activity internal to the organization and developed as a series of steps carefully managed. This vision in which a company creates, develops and commercializes its own ideas and innovation that can be called "vertically integrated" or "closed" has been called into question during the last decade by more open approach to innovation.
Probably most who have written about the concept of "open innovation" and its implications for the business is Henry Chesbrough, a professor at the University of Berkeley and also directs the Center for Open Innovation at the university. "Open Innovation: The New Imperative for Creating and Profiting from Technology" Chesbrough describes open innovation as an approach in which the company markets both its own ideas and innovations generated in other organizations and seeking ways to bring these ideas to the market using channels may be outside your current business (e.g., licensing and spin-offs). With this philosophy, the boundary between an enterprise and its environment is more permeable to the flow of innovations between the two.