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	<title>Home of Publicist &#187; strategy</title>
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		<title>What is the Balanced Scorecard?</title>
		<link>http://www.kelleyburrus.com/2009/10/what-is-the-balanced-scorecard/</link>
		<comments>http://www.kelleyburrus.com/2009/10/what-is-the-balanced-scorecard/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 02:41:44 +0000</pubDate>
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				<category><![CDATA[management]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[The Balanced Scorecard (BSC) is a methodology designed to implement the strategy of the company. It acts as a measurement system, a strategic management system and a communication tool, under four key perspectives: financial results, customers, internal processes and organizational learning. The BSC helps translate strategy into action. Its main stages are: To make the [...]


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		<title>Competing against The Status Quo</title>
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		<pubDate>Wed, 03 Dec 2008 08:54:18 +0000</pubDate>
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				<category><![CDATA[Business]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[For those who are dedicated to sell complex products to business customers is sadly often alleged that the "opportunities" to make sales because they eventually lost by the prospect makes the time pass without taking a decision or explicitly decide to do nothing. This means that the winner is not a competitor of ours or [...]


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