Secure Online Payment
Online payment is a commonly payment method that the internet users often do, the question is : "are this payment method save enough to do?", what happen after you type your credit card data in the merchant payment form?
In the traditional online payment method, when you do payment with your credit card, your credit card data is transmitted and possibly stored in the merchant environment as it is passed to the gateway provider, this is very risk because someone can stolen and misuse your credit card data for his own profit.
Email marketing
Growth of internet users increasing every year, the use internet was almost reaching the whole world, from the western hemisphere to the Far East Asia and the Pacific, there are various facilities offered in the internet, email is one of them.
In the recent post i have been talked about social web, in this post i am interesting to talk about example of the email marketing.
Email has become one of the most widely used communication media between the internet users, most internet users have at least one email account.
Social Media Marketing: the most effective is the least measurable
The so-called social media ( "Social Web") are changing the way companies communicate with their customers and markets. If there is a hot topic among professionals from the marketing of technology products that is Social Media Marketing, not only because the figures show that shoppers are increasingly involved in these media, but because in many marketing budgets "crisis" the investment in them is increasing.
However, this is a simmering issue for which there is not even a stable definition. Therefore it is useful to the publication of studies such as the "2009 Social Media Benchmark & PR Guide" by MarketingSherpa, which helps us identify what works and what does not in the field of Marketing and Public Relations in Social Media and incorporate these techniques in our plans.
Does the marketing of a technology update?
Some data from the latest Business Technology Marketing Benchmark Guide 2007-08 by MarketingSherpa, which focused on the B2B market of hardware, software and technology services in the U.S., give much food for thought:
* While technology companies spend on marketing something less than 4% of their income (compared to over 11% spent on sales), the marketing department is responsible for providing 60% of new business leads.
How much is an innovative product or technology?
Innovations pose specific challenges in implementing the market, the greater the greater the degree of innovation of product or technology in question. The question then is how to measure the degree of innovation of a product or technology to significantly impact your marketing strategy? The answer used to adjust the strategies and business techniques.
Traditionally, innovation has been associated with the idea of discontinuity. A product is more innovative break with the more traditional ways of meeting a need and benefits more differences, but probably require a change of behavior changes on users and the market.
Internet has revolutionized the marketing of software products
A recurring theme in this blog is that the Internet has transformed the marketing of technology products and in no industry has been so evident as in the software business. The software is a product unique for several reasons:
- Costs are dominated by the first unit, with marginal costs that can be negligible, even if they customize the product.
- Facility for collaborative development, including teams from loosely coupled, and that has led to the open source phenomenon.
- In many categories of software phenomena commoditization and availability of free products that make the users are less willing to pay for it.
- High product complexity, which makes it difficult to learn, use and communicate their benefits and that may impose barriers to the adoption and change.
Who has taken my IT buyer?
The marketing of IT products is undergoing a radical change. At a time like the present one in which business executives expect that technology is increasingly critical to its success and IT managers consume most of their efforts on maintaining systems with more than 30 years old, it is normal makers involved with business and even a "bridge" to his fellow-time systems to incorporate new technologies to improve their processes, or give them advantages over their competitors. And that means that marketing must take into account this shift in influence buying.
Technology markets and positive feedback
We all agree that the markets for technology products are often characterized by instability, unpredictability of its evolution, the ability of competitors to block market access, the ability to dominate the end product and lower profits for the generous the winner. And much of this behavior is due to the effects of positive feedback that occurs between actors in these markets and the economists known as increasing returns on the demand side. This positive feedback is responsible for a product that is beginning to evolve to succeed sole better (and that one with a bad position tends to worsen their situation) and is the cause of market movement, for example, to a certain operating system or a DVD made from among several competitors.